A global leader in providing risk consulting and risk transfer solutions, Marsh’s Sports & Events Practice serves clients across all sectors of the industry, from professional sports teams, stadiums, and amusement parks to fitness companies, bowling centers, and sporting goods manufacturers.

Marsh helps organizations like yours address their needs in this area. Tailored solutions are described below. For more information on all our offerings on this topic plus reports, articles and press releases, visit our Sports & Events homepage.


Sports & Events

Organizations in the sports and events industry are facing more risk challenges than ever before, for a variety of reasons: First, the very nature of the products, services and events involved; second, the continuing impact of the global financial marketplace; third, the combination of various emerging exposures and the increase in risk resulting from traditional exposures; and finally, the increase in the regulatory environment.

Marsh's solutions help clients to meet these challenges. Several factors distinguish Marsh:

Industry Focus

Marsh is the leader in sports industry risk management with a practice solely dedicated to the sports sector. Our industry focus is allowing us to gather and share the latest market intelligence, benchmarking and best practices and drive better results through our industry insights.

Bench Strength and Depth of Resources

Two hundred colleagues are involved in the servicing of our sports clients, including a core team of 50 sports experts — brokers, placement specialists and claim and risk consultants. All our professionals are experienced in dealing with complex sports exposure—from risk identification to risk assessment and risk mitigation.

Understanding the risk issues of our clients' businesses is essential to our ability to provide services and solutions that meet their needs. Our dedicated sports industry colleagues provide exceptional transaction capabilities and innovative solutions and have a rare and distinctive depth of knowledge not only of the insurance marketplace but also of the specific risk issues faced by our clients. Through the lens of our industry specialists we are able to focus on the trends and risk issues specific to our clients' needs.

Unique Business Model

Marsh can effectively deploy its best industry colleagues, regardless of where the experts are physically located. We differentiate ourselves by having a local servicing team supported by national and global industry resources — giving our clients the best of all worlds.

Benchmarking Capabilities and Analytic Tools

Sports organizations are making greater use of benchmarking information to support decision-making around program structure, retentions, limits and price. Marsh has developed a number of powerful applications that incorporate renewal statistics from hundreds of companies. Benchmarking is also valuable in renewal strategy discussions and negotiations with the markets.

Risk Consulting Services

Our ability to provide solutions to our clients' needs, many of which surround brand/reputational risk, clearly differentiates us from our competition and allows us to provide our clients with a significant competitive advantage. Marsh has provided clients in the sports and events industry supply chain management, product recall, crisis management, emergency response planning, business continuity, forensic accounting, claim inventory workout and modeling design. These solutions allow us to discuss with our clients risk from a strategic, operational, hazard and financial perspective.

Promotional Risk Management: Customized Insurance Solutions
Views: 3330  |  Comments: 0  |  Category: Solutions  |  Published: 11-Jul-2011
Promotional Risk Management: Customized Insurance Solutions
Marsh provides unparalleled expertise and experience in promotional risk management to help clients manage the risks associated with marketing promotions.  Read More >>
Prize Indemnity
Views: 1878  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Prize Indemnity
Games of chance where a prize can be awarded to a winner are commonly insured on a Prize Indemnity form. The policy "pays on behalf of" the Named Insured if an eligible individual  Read More >>
Incentive Bonus
Views: 2857  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Incentive Bonus
Incentive provisions are common in sponsorship or endorsement contracts with professional athletes; if the athlete achieves certain goals in his/her sport, the sponsor/endorser is  Read More >>
On-Site Loss Prevention and Claims Service
Views: 2109  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
On-Site Loss Prevention and Claims Service
Our on-site prevention and claims service program can reduce the frequency of spectator claims and mitigate the severity of those claims that are presented.  Read More >>
Contract Cancellation (Disability)
Views: 1819  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Contract Cancellation (Disability)
Insurance to protect the death and disability exposures of the non-guaranteed portions of a player's contract with a team or sponsor. If death or disability prevents completion of  Read More >>
Special Events Liability
Views: 1399  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Special Events Liability
Advertising, sports, and promotion events frequently include activities that are outside an organization's typical operations. Fairs, festivals, galas, rock concerts, and professio  Read More >>
Non-Appearance
Views: 1717  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Non-Appearance
Events that rely on the appearance of a single individual or group are subject to cancellation and lost expenses and/or revenue if that person or persons are unable to appear for r  Read More >>
Cancellation of Events
Views: 2063  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Cancellation of Events
Events held off corporate premises are not generally covered by business interruption insurance. A cancellation of event policy provides coverage for net incurred expenses only, or  Read More >>
Over-Redemption
Views: 1706  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Over-Redemption
Over redemption insurance provides a limit of liability selected by the insured, above an agreed redemption estimate.  Read More >>
Prize/Promotional Indemnity
Views: 1449  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Prize/Promotional Indemnity
Games of chance where a prize can be awarded to a winner are commonly insured on a prize indemnity form.  Read More >>
Satellite Interruption
Views: 1600  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Satellite Interruption
Another specialized form of business interruption coverage, this product protects against loss due to transponder failure.  Read More >>
Sponsorship Liability
Views: 1726  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Sponsorship Liability
This protects against the vicarious liability of companies that sponsor sporting and entertainment events and activities.  Read More >>
Loss of Income
Views: 1752  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Loss of Income
This insurance is designed to protect management companies' financial interest in an athlete/client against financial loss due to death or disability. Frequently, a sponsor, promot  Read More >>
Spectator Liability
Views: 1546  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Spectator Liability
Injuries to spectators are among the most common type of loss faced in the sports field.  Read More >>
Participant Liability
Views: 2116  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Participant Liability
Participant liability insurance protects against responsibility for injury or property damage sustained by players, coaches, officials, or other participants in an activity.  Read More >>
Professional Liability for Sports & Events
Views: 2835  |  Comments: 0  |  Category: Solutions  |  Published: 02-Apr-2007
Professional Liability for Sports & Events
Exposures arising from the performance of duties by athletic trainers, physicians, and other professionals might be imputed to promoters, sponsors, events, or teams.  Read More >>