Published:  20-Feb- 2012  | Product Category:  Other | Comments: 0         

Marsh has teamed up with GreenRoad, a leading provider of a comprehensive driving improvement service, to address the challenges of managing fleet risk. This innovative solution combines in-vehicle technology with integrated web-based reporting to improve fleet risk and claims management and can result in meaningful cost-savings.

The Challenge

Identifying and Reducing Fleet Risk Liability for Retailers and Wholesalers When it comes to fleets, the actions of one driver can have significant financial consequences, as well as result in serious injury or death. Measuring driver performance through claims analysis can help to identify trends at a high level, but fails o provide details about driving behavior and other data such as day-to-day changes in operational management, schedules, driver turnover and vehicles – factors that have potential impact on real-time fleet risk.

Companies are challenged to:

• Accurately predict risk exposure
• Improve liability management
• Increase the benefits of effective risk management

The Need

Real-Time Visibility to Improve Risk Performance
Companies need to monitor and manage the greatest area of fleet risk—driving behavior. The lack of objective information on driving behavior makes it difficult to assess the efficacy of risk management solutions. Total visibility into fleet risk by trip, maneuver and driver allows managers to more accurately identify high-risk drivers. This amount of detail is necessary to:

• Manage fleet risk in real time
• Develop specific and effective interventions based on driving behavior

The Solution

The GreenRoad Service
The GreenRoad Service combines in-vehicle technology with integrated web-based applications that continuously rate driving skills and behavior, train drivers in real time by providing feedback as they drive, and sustain behavior improvements through constant reinforcement. Drivers receive instant, in-vehicle feedback on their driving via a red, yellow, green LED display that allows them to make corrections in the moment. Through this real time interaction, drivers quickly learn the areas of their driving that expose them to risk, and they can be held accountable to proactively eliminate risky behaviors on their own before management intervention is required. As a result, drivers are positively motivated to change their behavior behind the wheel.

GreenRoad’s Web portal, SafetyCentre, captures all driving activities and displays both summary information and drill-down details in an easy-to-use Web-based application that is available for both drivers and managers to review. This robust picture of driving behavior, captured in the SafetyCentre, can be used to optimize the effectiveness of training by assigning the right training based on the observed risky behavior. GreenRoad’s Service continuously reinforces safe and environmentally conscious driving, helping to reduce the frequency and severity of crashes and significantly improve fuel economy.

Why is the GreenRoad Service Different?

The GreenRoad Service changes the way vehicles are driven and thus directly attacks two cost issues facing businesses today: vehicle crashes and fuel economy. The Service is an interactive tool for drivers and an oversight tool for management. Drivers are given the opportunity to make every mile they drive safe and more efficient. Management has the oversight to monitor whether the driver’s goals are achieved. Together, this results in fewer crashes and better fuel economy.

Unlike GPS tracking products, whose business proposition is to increase the productive use of the vehicle through location tracking, GreenRoad is a service for the driver because it focuses on:

• Improving driving skill
• Optimizing fuel economy
• Reducing driving risk
• Evaluating and improving driving maneuvers

The Benefits

Predict and Manage Risk – and Reduce Costs

The GreenRoad Service provides owners the opportunity to improve both the safety and the profit of their operation by:

• More accurately predicting risk exposure
• Increasing driver safety
• Reducing risk exposure and claims costs
• Reducing fuel cost

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