Managing Reputation Damage Requires Good Crisis Management
Published on: 24-Apr- 2012 | Comments: 0
Excerpted from Business Insurance | April 15, 2012
Proper crisis communication can mitigate the overall financial impact of an adverse event, said Simon Barker, a senior reputational risk and crisis management consultant with Marsh Risk Consulting in San Francisco.
“It's not just the underlying event that matters; it's the response to that event that is typically the variable that needs to be controlled and has the biggest impact,” he said.
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