Excerpted from Business Insurance  |  April 15, 2012

Proper crisis communication can mitigate the overall financial impact of an adverse event, said Simon Barker, a senior reputational risk and crisis management consultant with Marsh Risk Consulting in San Francisco.

“It's not just the underlying event that matters; it's the response to that event that is typically the variable that needs to be controlled and has the biggest impact,” he said.

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