Excerpted from Leadership  |  April 10, 2012

Simon Barker, reputational risk and crisis manager, for Marsh Risk Consulting in San Francisco, says that social media can be the “canary in the mine in warning firms of unidentified issues, but once it’s in the public domain, anyone can be listening.”

“Managing the impacts of social media really comes down to having the right overall crisis management practices in place, including communications and social media policies which define what employees are permitted to say and whether they can speak on behalf of the company.”

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