Many retailers this holiday season are preparing to protect themselves against a new threat of loss: flash mobs/robs. These events involve groups of unwanted visitors who plot via social media networks to descend on stores and other venues and, in some instances, steal merchandise.

Flash mobs present a serious threat of injury to employees and customers, damage to property, theft through shoplifting or looting, and media attention that could damage a company’s reputation.

In Responding to Flash Mob/Rob Events, Marsh outlines steps retailers should take before, during, and after a flash mob event. Marsh’s recommendations for preparing for and responding to a flash mob event include:

• monitoring of social media websites to identify potential threats;
• reviewing business interruption plans and insurance programs with regards to partial or full shutdown of a location;
• providing training to employees related to disorderly conduct, assault, theft, and looting;
• developing internal and external communications plans before an event; and
• communicating frequently with local law enforcement.